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商品編號： 9-704-430 出版日期： 2003/09/18 作者姓名： Ghemawat, Pankaj;Bradley, Stephen P.;Mark, Ken 商品類別： Other 商品規格： 32p 再版日期： 2004/01/30 地域： United States 產業： Apparel accessories;Electronics manufacturing;Department stores 個案年度： 1965 - 2003
商品敘述：
Examines Wal-Mart''s development over three decades and provides financial and descriptive detail of its domestic operations. In 2003, Wal-Mart''s Supercenter business has surpassed its domestic business as the largest generator of revenues. Its international operation seems poised to become the next growth driver for the company as it marches toward the trillion dollar sales mark. But problems are starting to surface even as the company is winning recognition as the number one company in the Fortune 500--unions keep pressuring its minimum-wage employees and allegations of gender discrimination are alleged. Teaching purpose: To introduce students to creating a competitive advantage.
涵蓋領域：
Business law;Competitive advantage;Management control;Social Security;International business;Cross-functional management;Problem solving;Labor unions;Product distribution;Marketing;Corporate strategy;Strategy execution;IT management
相關資料：
, (XLS316), 0p, by Pankaj Ghemawat, Stephen P. Bradley, Ken Mark
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